The Power to Change Lives
The Power to Change Lives campaign features dental professionals who are making a difference in their communities and the lives of their patients.
After identifying compelling stories, I developed the story arc for each campaign. Along with the Patterson creative team, I traveled everywhere from Bangor, Maine, to Manhattan Beach, California, to interview clinicians who are making a difference. The video production team worked their magic, turning my interview footage into a two-minute video for each feature. I then wrote copy for a print ad, social content, blog post, and articles for Dental Products Report and Dental Entrepreneur magazine.
Below are examples of the print ad, correlating article, and video for two of the dental practices we featured. Click the arrows in the lower right-hand corner to read the full article.
Please note: these articles can only be viewed on a desktop, not on mobile.
After identifying compelling stories, I developed the story arc for each campaign. Along with the Patterson creative team, I traveled everywhere from Bangor, Maine, to Manhattan Beach, California, to interview clinicians who are making a difference. The video production team worked their magic, turning my interview footage into a two-minute video for each feature. I then wrote copy for a print ad, social content, blog post, and articles for Dental Products Report and Dental Entrepreneur magazine.
Below are examples of the print ad, correlating article, and video for two of the dental practices we featured. Click the arrows in the lower right-hand corner to read the full article.
Please note: these articles can only be viewed on a desktop, not on mobile.
Dr. Kristen Burris: Shattuck, Oklahoma
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Dr. Dee Dee Meevasin: Dee for Dentist, Las Vegas, Nevada
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A Future to Smile About
This campaign was a collaboration between Patterson Dental, Oral Health America, and the American Association of Dental Office Managers.
In collaboration with members of all three organizations, I created a theme that would represent each organization and best promote the program. A Future to Smile About is the theme I chose because it encompasses the goal of the campaign, which is to create a win-win situation for everyone involved – by joining AADOM, an office manager advances their career and for each new member, Oral Health America donates money to help a child in need of dental care, creating a future to smile about for everyone involved.
This campaign included print and digital ads, a fold-out flyer, and social media posts.
In collaboration with members of all three organizations, I created a theme that would represent each organization and best promote the program. A Future to Smile About is the theme I chose because it encompasses the goal of the campaign, which is to create a win-win situation for everyone involved – by joining AADOM, an office manager advances their career and for each new member, Oral Health America donates money to help a child in need of dental care, creating a future to smile about for everyone involved.
This campaign included print and digital ads, a fold-out flyer, and social media posts.
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