For more than 40 years, OPTP (Orthopedic Physical Therapy Products) has developed and distributed innovative products for therapy, fitness and wellness. Over the past four years, I have written copy for new and existing products including foam rollers, manual therapy products, pain neuroscience tools and resources, balance training products, myofascial release tools, Pilates and yoga products, and more. Copy projects have included website content, print and digital ads, weekly emails, press releases, quarterly product mailers, catalog copy, and campaigns for sale events and holiday promotions.
LO ROX Aligned Domes
New product launch materials: Sell sheet, press release, packaging, website content, and OPTP catalog copy
PRO-PODS
Release & Stabilization Tools
New product launch materials: Sell sheet, press release, product insert copy, packaging, digital ad and website content
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OPTP Mailers
Catalog Copy
I wrote copy for new products and edited pricing and product descriptions for existing products in the annual OPTP professional and consumer catalogs for the years 2019-2023. Sections include: McKenzie Method, Manual Therapy, Therapy Essentials, Neuroscience/Pain Management, Pelvic Health, Soft Tissue/Myofascial/Trigger Points, Pilates & Yoga, Foam Roller Therapy, Movement Therapy, Taping, Balance, Stretching, Core Strength & Stability, Training & Conditioning, Foot Therapy, and Resistance Exercise. The catalog covers and an assortment of pages for the 2023 professional catalog (120 pages) and consumer health care catalog (60 pages) are shown below. Click the thumbnail images or the arrows in the upper right-hand corner to view catalog pages.
